Federal Business Council, Inc.

General Information

The United States Department of Defense, Office of Information Operations Policy (OIOP) and the United Kingdom Ministry of Defence (Military and Strategic Effects) welcome you to Phoenix Challenge^TM 2025, March 4 – 6, 2025 at the IET London Savoy. This event is a unique opportunity for leaders and professionals across the many information disciplines to come together and expertly address the unique successes, gaps, and opportunities of our profession.

The theme for this year’s Phoenix Challenge is “The Disinformation Kill Chain”, the iterative process of identification, disruption, denial and assessment of disinformation operations and campaigns. Building upon the 2024 Global Information Conference theme “From Strategy to Action,” the aim of the 2025 conference is to refine and advance this process to proactively counter disinformation activities across the global information environment.

Exhibits are on the March 4th and 5th.

Pricing Marketing Services Package Fee:

$2,995 Standard Exhibit Marketing Package
$3,395 Silver Exhibit Marketing Package (Sold Out)
$3,695 Gold Exhibit Marketing Package (Sold Out)

$2,995 Standard Exhibit Marketing Package

$3,395 Silver Exhibit Marketing Package (Sold Out)

$3,695 Gold Exhibit Marketing Package (Sold Out)

Add-on Sponsorships:

$2,000 Digital Marketing Sponsor (3 available)
$2,500 Break Exposure Sponsorship (4 available)
$2,995 General Sponsor
$5,000 Lunch Exposure Sponsorship (Tues) (1 available)
$5,000 Lunch Exposure Sponsorship (Wed) (2 available)
$6,000 Badge Sponsor (Sold Out)
$6,000 Conference Program Sponsor (Sold Out)
$6,000 Registration Co-Sponsor (1 available)

$2,000 Digital Marketing Sponsor (3 available)

$2,500 Break Exposure Sponsorship (4 available)

$2,995 General Sponsor

$5,000 Lunch Exposure Sponsorship (Tues) (1 available)

$5,000 Lunch Exposure Sponsorship (Wed) (2 available)

$6,000 Badge Sponsor (Sold Out)

$6,000 Conference Program Sponsor (Sold Out)

$6,000 Registration Co-Sponsor (1 available)

There are a limited number of exhibit opportunities available at this event. We hope to see you join us in London!

View the vendor floorplan

The Standard Exhibit Marketing Package includes:

Pre-event promotional activity by FBC including emails and printed materials to potential attendees
Increase brand awareness through face-to-face interaction with an international audience via a tabletop exhibit
Table with 2 chairs and standard electricity on March 4th and 5th
Company description and contact information in the Event Guide
Two company representatives for exhibit space (does not include session attendance)

Silver Exhibit Marketing Package includes (Only 2 available):

Everything included with the standard exhibit package
Use of a 95” LED screen mounted on the wall behind the table (example of screen location)

Display your logo or an MP4 video (on a loop) – must be submitted 5 days prior to the event

Gold Exhibit Marketing Package includes (Only 2 available):

Everything included with the standard exhibit package
Use of a 3.5x2 Meter (~117” x 78”) LED screen mounted on the wall behind the table (example of screen location)

Display your logo or an MP4 video (on a loop) – must be submitted 5 days prior to the event)

Sponsorships

Increase your brand exposure with one of these sponsorship opportunities. Please note, the sponsorships do not come with an exhibit space.

Digital Marketing Sponsor – $2,000 (Limited to 4)

One full attendee pass to view sessions in person and access to Day 3 Unclassified or Classified Working Group sessions (attendee must meet clearance requirements)
Company logo on a digital screen located inside the main session room
Company logo on event website linked to your company website
Company logo and listing in the event program

General Sponsor – $2,995

Two full attendee passes to view sessions in person and access to Day 3 Unclassified or Classified Working Group sessions (attendee must meet clearance requirements)
Company logo on event website linked to your company website
Company logo and listing in the event program
Recognition on sponsor signage at the event

Break Exposure Sponsor – $2,500 (2 available each day)

Company logo on the website agenda break listing
Recognition on sponsor signage at the break area
Company logo on event website linked to your company website
Company listing and logo in the program

Lunch Exposure Sponsor – $5,000 (2 available each day)

Ten-minute video played multiple times during lunch
Company logo on the website agenda lunch break listing
Company logo on event website linked to your company website
Company listing and logo in the program
Recognition on sponsor signage at the lunch area

Registration Sponsor – $6,000 (Limited to 2)

Company logo on event website linked to your company website

On the attendee registration page seen by all attendees
On the sponsor’s page

Company logo on marketing emails promoting the event
Company listing and logo in the program
Recognition on sponsor signage at the event

Badge Sponsor – $6,000 (Exclusive)

Company logo on the backside of the conference badges
Company logo on event website linked to your company website
Company listing and logo in the program
Recognition on sponsor signage at the event

Program Sponsor – $6,000 (Exclusive)

Company logo on the conference program cover
Full page ad in the conference program (first ad placement)
Company logo on event website linked to your company website
Company listing and logo in the program
Recognition on sponsor signage at the event

Location

Please make sure to submit your badge information for this event

IET Savoy
2 Savoy Place
London, UK WC2R 0BL

Setup time: 3/04: 6 – 8 AM
Exposition: 3/4 and 3/5: 8am–4pm
Teardown: 3/05: 4 – 5 PM
The Expo will be held in the Riverside Room. This is also where the breaks and lunch will be offered.

Exhibit Staff Badge Information Please complete an FBC Badge Form by the due date given below.

Go to Badge Form

BADGE DUE DATE: Monday, February 17, 2025 by 4:30 PM EST Purchase Additional Exhibit Staff Exhibiting companies may bring 2 on-site representative(s) to staff their exhibit space. No additional reps are permitted for this event.

Directions The IET Savoy is located at

2 Savoy Place
London
WC2R 0BL

IET Savoy Directions Page or https://savoyplace.theiet.org/about/how-to-find-us/

Public Transportation

London Underground

Covent Garden | Piccadilly Line

Leave Covent Garden underground station and head south towards Covent Garden Piazza. Go through the Piazza and head down to The Strand via Southampton Street.
On reaching The Strand turn left and head eastwards, turning right into Savoy Street.
Head down to the bottom of Savoy Street and turn right at the bottom, directly into Savoy Place. We are the first venue on your right on the corner of the street.

Embankment | Northern, Bakerloo, Circle, and District lines

Leave Embankment underground station via Embankment exit to the right.
Turn immediately left onto Victoria Embankment and follow the road along to the first left turn, before Waterloo Bridge, where you will find IET London: Savoy Place on the corner.

London Charing Cross | Northern and Bakerloo lines

Leave Charing Cross station via the main exit into The Strand, turning right outside the station and heading in an easterly direction until you reach Savoy Street on the right. If you reach Somerset House, you have gone too far.
Head down to the bottom of Savoy Street and turn right at the bottom, directly into Savoy Place. We are the first venue on your right on the corner of the street.

Temple | Circle and District lines

Leave Temple underground station, turning right and right again onto Victoria Embankment.
Head westwards, passing underneath Waterloo Bridge and crossing the road, where you will find IET London: Savoy Place immediately on your right as the first building in Savoy Place.

Westminster station | Jubilee, Circle and District lines

Walk along the Embankment, past Embankment Station, and follow directions from there (above).

Waterloo Station | Jubilee and Northern lines

Walking across Waterloo Bridge and down the left-hand side steps down to street level. Cross the street and follow the directions above from Temple Station.

National Rail

Liverpool Street Station

Seven stops on the Circle Line to Embankment station, walk two minutes from the station to the venue through the Embankment Gardens.

Euston Station

Five stops on the Northern Line to Embankment station, walk two minutes from the station to the venue through the Embankment Gardens.

King's Cross Station

Three stops on the Piccadilly line to Covent Garden and follow the instructions above from Covent Garden to IET London: Savoy Place.
Alternatively, take the Piccadilly line for four stops, changing at Leicester Square to the Northern line for two stops to Embankment station, walk two minutes from the station to the venue through the Embankment Gardens.

Victoria Station

Three stops on the Circle and District Lines to Embankment station.

Waterloo Station

One stop on Northern or Bakerloo Line to Embankment station, or walk across Waterloo Bridge to IET London: Savoy Place.

For more information, visit the National Rail Website.

Parking and Equipment

Deliveries

Small deliveries of equipment may be delivered to the Venue. These items can be accepted no earlier than 2 days prior to the Event Date and must be collected no later than 2 days after the Event has finished. The definition of a ‘small delivery’ is 1 x archive size box and 1 x collapsible banner. Deliveries are only permitted between 11:00am and 2:00pm Monday to Friday and must be booked through FBC in advance. All items must be labelled using the ‘’Label_-_Inward_Delivery’’ and completed as indicated. The IET Savoy accepts no responsibility for items incorrectly labelled. IET Savoy cannot accept responsibility for any goods delivered to the Venue. For AV, furniture and large deliveries, you should contact Bob Jeffers at bj@fbcinc.com. Large deliveries would be through the east side of the building on Savoy Street. Permission should be sought from 30 days prior to the Event Date. Please be advised that trolleys and porters are not available at the Venue. IET DOES NOT accept deliveries on pallets. If a delivery arrives on a pallet, it will be unloaded and the pallet returned to the delivery company. If the delivery company refuses or does not take it, then IET will charge £75 to dispose of it.

Collections

With prior permission from your IET Savoy event coordinator small items may be stored for collection on a later date, up to a maximum of 2 days after the end of the Event (subject to availability of space). Collections are only permitted between 11:00am and 2:00pm Monday to Friday and must be booked with your IET Savoy Event Coordinator in advance. All items must be labelled using the “Label_-_Outward_Delivery” and completed as indicated. IET Savoy accepts no responsibility for loss of items or goods incorrectly labelled or in transit to and from the Venue. Any items not collected within 7 days of the Event ending may be subject to an additional storage charge. Following the expiry of this period, IET Savoy may safely dispose of the items at your expense. Collection of large items must be completed within contracted hours, unless an alternative arrangement has been agreed by the IET Savoy event coordinator.

Conference Information Conference Website or https://www.fbcinc.com/e/PC-London25/
Agenda
Location
Attendee Registration Hotel Information Local Accommodation

Additional Information The third day of the conference will consist of working groups, but there will be no exhibits on this day.

Promotional Supplies

Have you ordered your show supplies yet? To order event giveaway items, logo'd wearables, trade show materials or show printing, please contact Tricia Snyder at tricia.snyder@proforma.com or call (240) 841-2203. For ideas please visit www.proforma.com/promolink. FBC has a special arrangement with Promolink to provide the highest levels of customer service, including special shipping to the show and discounts. A full array of government-friendly and green giveaway products are available.

Contact Prior to the start of the event, please direct any questions to your FBC Account representative at (800) 878-2940. The Event Manager contact information will be posted here the day of the event for event logistical support or issues.

Similar Events

FBC Presents

Phoenix Challenge® London 2025

March 4-5, 2025 • IET Savoy • London, UK

London Underground

Covent Garden | Piccadilly Line

National Rail